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SILVER RAIN
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A growth agency built for the discovery economy.

Discovery changed...Marketing hasn't caught up.

We connect creators, conversations, algorithms, search and AI to build solutions and tests what actually is the new consumption behavior.

Make the next $1 smarter than the last $1.
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What changed

Social mediamaturedinto the discovery economy.

Platforms now judge each post more on how people respond to it than on how many followers you have.

You used to build the funnel. Now AI builds it, from everyone's signals, before your ad ever bids.

More than halfof what people see on Instagram is AI-recommended.Source: Meta, Q1 2024 earnings call.

The problem

Social is no longerorganic or paid.

It's further muddied by influencers who sit in both, lifecycle and attribution, all under different teams.

Creator budgets now flow into paid social ads,blurring the line between the two.Source: EMARKETER, March 2025.

The argument

5 into 1.

What used to be five reports becomes one. One view and one investment plan means shared objectives and connected decisions, not one dashboard.

How we work

Many bets,measured.

Paid is the weapon. The loop is the discipline.

  1. Read the whole system
  2. Find anomalies
  3. Turn them into hypotheses
  4. Place small bets
  5. Keep what proves itself
  6. Read again

Engage one piece, or the whole system.

01Paid mediaMediawhere it falls

It's our weapon of choice, not because it's most effective or trendy. It's the most measurable and scalable. However, only if all of the elements in the discovery economy are under one umbrella rather than bifurcated across many.

Paid socialPaid searchIncrementality testing70/20/10 allocation
02ContentCreative & creatorswhere it travels

Creators will continue to grow, including AI ones. Brands shifted more to paid partnerships, but will measure it like organic. Or worse, a sunk cost. Agencies sell you on 1 creative per day when it should be closer to 15 in the discovery economy. The read decides what falls, not a content calendar.

Creative strategyCreator partnershipsSocial contentTesting system
03BuildExperiences & toolswhat falls

Quizzes, landing experiences, automations and lightweight tools built in-house for a specific marketing problem, with AI assisting the build. The same build capability in motion behind HENRY, the system still being built to help run the Daily Read.

In-house buildLanding experiencesAutomationsCustom tools
04All of itThe Full Systemwhere it grows

It's overpromising if it's all done by humans. Assisted and scaled with purposeful AI, Silver Rain is not only the architect but the mason. And if we're driving the wheel, paid social management is included.

First ReadOne investment planAttributionBudget allocation

Every way in can start with a First Read. Media spend is paid directly to the platforms.

The First Read

A fixed-scope diagnostic of the marketing, customer journey and data relevant to your business question. We work through what the evidence says, where it falls short and what you can do next.

You'll leave with:

  • A prioritized view of what to fix first.
  • A recommendation on what to keep funding, pause or investigate.
  • A first set of tests, with proposed budgets and decision rules.
  • An implementation plan covering the work, access and people required.

We agree on the scope, fee and timeline before starting.

TheDailyRead.

Every day, we read spend against signal and report where the next dollar should go. We're building HENRY to help run it.

Field report: five streams pour in overnight. By morning, sifted.

Illustrative
Silver: everything spent. Green: what survived the questions.  where the next dollar should go

One team, no handoffs.

A traditional agency finds a problem outside its scope and sends the client elsewhere. Silver Rain keeps intelligence, creative thinking and execution in one small senior team, and AI is what makes that practical: the team can investigate, create, test and implement without the handoffs. HENRY is the system being built to run that watch.

The operator behind Silver Rain

Founder's prior experience. Silver Rain is a new agency.

5x
Paid-media investment scaled 5x, hired to take ~$10M in paid spend toward a $100M mandate. $100M was the mandate, not the achieved spend.
+25% orders
Year over year, in-house at a DTC brand, after retargeting spend moved into prospecting. CAC finished 15% below baseline. A before-and-after comparison, not a holdout test.
Highest session-to-lead rate on record.
After adding a qualifying step before the landing page, on purpose: an approach Tony calls Friction by Design. Measured on session-to-lead conversion.
  1. Ad
  2. Personality quiz
  3. Landing page
  4. Lead
Journey illustration

Create Friction, By Design

Founder experience before Silver Rain. Result measured on session-to-lead conversion; this figure does not establish the incremental effect on revenue or acquisition cost.

The intervention was a different experience for the customer. That's the kind of decision Silver Rain is built to make and execute.

Tony Lee, Founder

Tony Lee, Founder

Tony Lee is a growth and performance marketer: thirteen years in-house at Shopify and Starz, and agency-side for brands like Google, A24 and Searchlight. A former professional poker player and Division I golfer, he thinks in budget allocation, measurement, and the gap between a good decision and a good outcome.

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Book a call.

Thirty minutes on where your next dollar should go. Most engagements start with a First Read.

SILVER RAIN

WHERE EVERY DOLLAR FALLS WHERE IT CAN GROW